Miami Heat NBA superstar Dwyane Wade has a new slate of commercials appearing on television as the pro basketball season starts, and they’re an interesting phenomenon. Directed by Spike Lee, the commercials purport to show the "real" Dwyane Wade, the man behind the basketball player. Mostly, they are just shots of Wade sitting on a chair on a basketball court, talking directly to the camera. As the Sun-Sentinal reports: From behind the camera, Lee asks Wade questions about his life on and off the basketball court in what’s being described as something of a fireside chat. “My whole concept this year is going with the real me,” Wade said. “It’s about letting people get to know who Dwyane Wade is. So he’s asking me personal questions that maybe my fans won’t know about basketball, off the court.” The messages are simple and direct, largely about the value of hard work, dedication, and other good things. One stands out as unusual, however: Wade talks about how his relationship with God is at the center of his life and is his greatest motivation. It’s a very sincere and, for me, an appealing spot, and clearly it was important to Wade to have







Recent Comments